- Minimum word count is 350, not including restating the questions (which you must do or you will lose points).
In chapter 2, pages 37-39 in your text, it talks about how the concept of “customer-centric” is important. If a company uses Retail Equation to check on every customer’s return, describe how they are or are not being customer-centric. Defend your answer citing the readings and the textbook (cite page numbers).
On page 47 in your text, it begins talking about the concept of “trust” in a relationship. If a retailer uses a Retail Equation (or another service like it), are they trading a trustful relationship based on the amount of money lost on return fraud? Have they chosen money over trust? Defend your answer citing the readings and the textbook (cite page numbers).
Should retailers notify shoppers BEFORE they purchase about the return policy that includes the information that their driver’s license information and return activity are being entered into a database and monitored?
Will you contact Retail Equation to find out your Return Activity Report? Why or why not?
Please number and restate each question before you write your answers.
Remember, when writing for this class, that I look primarily for “Critical Thinking.”
View the rubrics to review how the assignments will be graded before you write.
