Ryanair airline on transportation cost on; how to make it affordable.
Introduction
Ryanair was founded in 1985 and has since risen to become Europe’s number one low cost airline. Today, Ryan air is Europe’s third largest airline by the number of passengers flown and seventh largest in terms of revenue collected. The airline carries an approximate of 100 million customers on over 1500 routes. Additionally, Ryanair boasts of having the best customer service and on-time record. By only engaging in short haul only profitable routes and reducing prices once it became standard in the industry, Ryanair has become the cheapest airline in Europe. With its expansion, Ryanair engages in innovative ways to keep costs down. Ryanair’s main selling points are customers with low prices, the reliability of their services and controversial advertising. The main strength of the company is the low cost fares, the weakness is mainly negative press, their opportunities include the exit of less traffic airlines and main threat is that the middle class may seek something more than just low fares. This report deals with strategic analysis of Ryanair Transportation Company. The reports starts by providing a background of the airline it will also deal with the traditional approaches to strategic management of the air transport industry, it will analyze the existing and potential strategies for Ryanair. The report will also analyze models and theories that support the strategic analysis of the airline and finally recognize the best practices across the industry and formulate strategic choices for the application within Ryanair.
