Positive piece, around how the event industry has developed and changed, with there now being a real urge to dare to be different when hosting an event or launching a new product (big focus on influencers/instagram generation – can good images be taken for social media). This has followed the same parallels as the game of cricket, from test matches (being very traditional), to one dayers and T20 matches attracting the younger crowds, new audiences to keep the game going. With the conclusion being around none are better than the other – it’s just working in the events industry is all about working in different formats.
