You are a Marketing Director for an automobile company, and the Executive Staff has asked you to analyze the market and submit a presentation that includes the following:
Consumer demand for the Product
Factors that are important to the consumers
Analysis of the consumer’s motivation, adaptability, preferences, etc.
Decision making with regard to branding
Future trends and issues
A 4 page paper will be created that addresses the strategy. You may select the automobile company of your choice i.e. Ford, GM.
