Essay
Objective: Define the role and interconnected relationship of marketing, entrepreneurship, and social media.
Introduction: Fundamentally e-commerce refers to the purchase and sale of goods and/or services via electronic channels such as the Internet. Yet e-commerce was first introduced in 1960 and used by business long before extending to the Internet in the 1990’s. Online shopping backed by e-commerce is growing at an exponential rate plus organizations are evolving to maximize and monetize social media opportunities.
Deliverables
Minimum 3-page paper
Activity Details
Step 1: Preliminary Research and Introduction
Research Lesson Readings as well as external resources from the Cline Library http://library.nau.edu/ and/or the Internet, books, journals, etc. about e-commerce.
Locate research describing:
How e-commerce differs from e-business and how e-commerce intersects with e-business.
The visions and forces during the early days of e-commerce in terms of the various interest groups.
The unique features of e-commerce technology.
The three different stages in the evolution of e-commerce.
Step 2: Write a 3 page essay
Begin with an introductory paragraph that describes what e-commerce is and the importance of e-commerce today.
Follow up describing how e-commerce differs from e-business and how e-commerce intersects with e-business.
Describe the visions and forces during the early days of e-commerce in terms of what the various interest groups hoped for:
Computer science and information technology people
Economists
Entrepreneurs
Venture capitalists
Marketers
Explain whether what each group envisioned came to fruition and why or why not.
Answer what are some of the unique features of e-commerce technology.
List and describe a minimum of five unique features.
Describe the three different stages in the evolution of e-commerce.
Step 3: For the conclusion paragraph summarize what you have learned about e-commerce.
