Essay
Objective: Define the role and interconnected relationship of marketing, entrepreneurship and social media.
Introduction: Although social media is new, due to the fact that it requires participation from customers it isn’t considered “new” media. Social Media is a subset of new media.
Deliverables
Minimum 2 to 3-page paper
Activity Details
Step 1: Preliminary Research
Research Lesson Readings as well as external resources from the Cline Library http://library.nau.edu/ and/or the Internet, books, journals, etc. about “new media marketing and social media marketing.
Locate research describing how new media and social media can benefit a company’s marketing campaign.
Step 2: Write a 2 -3 page essay
Begin with an introductory paragraph with a general description about the business use of “new” and social media marketing.
Follow up with additional paragraphs that highlights the similarities and key differences of ‘new” and social media marketing.
Compare the benefits of “new” media and social media marketing.
Step 3:
For the conclusion paragraph summarize what you have learned about the use and benefits of new media and social media.
