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Marketing Fundamentals: Describe the marketing concept, Outline and apply the elements of the marketing process.

MKT101A – Marketing Fundamentals

a) Describe the marketing concept
b) Outline and apply the elements of the marketing process.
c) Identify and explain the macro and micro environmental factors impacting the marketing of a business or industry.
d) Demonstrate an ability to incorporate new trends to solve marketing problems and apply communication
skills.
e) Describe key marketing metrics used to evaluate the effectiveness of a marketing plan.

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