Discussion Paper: Influence of Culture on International Marketing
• With increasing globalization, does culture in international marketing matter?
• The impact of culture on successfully conducting business internationally has
grown in recognition over time, but equally the world in which we live is converging
in the era of globalisation.
• Write a 1,000 word discussion paper highlighting the importance of culture in
international marketing.
• Your response should use current academic literature (at least 10 articles) and
theory to support your answer, as well as practical examples.
• You may choose to focus on one particular aspect of culture in relation to
international marketing, or approach the subject in a broad fashion.
