Individual work
20% of your total unit mark
(no late submissions available)
You need to design a communication campaign promoting:
- How to exercise social distancing and good health practices during the COVID-19 home-isolation phase
OR
- Your Local Sports Club or Recreational Organisation (for those who have already began work on this topic)
More information will be given during the lead up to the due date.
NB Don’t create live social media sites – just mock-up templates!!
Your assignment consists of 4 sections:
- Introduction page (250 – 400 words – 25%)
Who your audience is?
What are your key objectives?
What is your key message (s)?
Why have you chosen the tactic in each medium?
References (not part of word count)
Choose ONE TACTIC FROM EACH MEDIUM listed below you believe would most effectively promote your message:
- Visual/auditory (25%)
- Rolling PowerPoint presentation for display on the TV monitors around the campus
- You-tube video – (less than 1-minute)
- Local campus radio announcement – 1 minute promotion (can be script or sound file)
- Text/paper-based (25%)
- Flier on “how to”
- Quarter page advertisement for the local newspaper
- Posters (A4) to be put up around campus (max 3)
- Digital/electronic (25%)
- Design a website for the campaign (FILE – DO NOT MAKE YOUR PAGE LIVE)
- Layout for a Mock-up Facebook page on the campaign (FILE – DO NOT MAKE YOUR PAGE LIVE)
- Twitter promotion messages over a three-week campaign (FILE – not uploaded)
- Design a series of instagram or Snapchat graphics and hashtags that will reinforce your message (FILE – not uploaded)
Prepare each piece of communication as you would for actual use (eg actual A4 poster, recorded video, actual PowerPoint slides.)
Your assignment will be assessed on the following criteria:
- Relevance to objectives and audience
- Professional presentation of work (including grammar and spelling)
- Appropriate content and layout
- Effectiveness of medium as a communication piece for this campaign
Background Research
Become very aware of what local councils, state and federal governments are already using on the topic
