Draw on your Assignment 1 findings to prepare a 30 second TV advertisement that repositions synthetic diamonds in the minds of our target market so that they are seen as a legitimate alternative to natural diamonds.

In Assignment 2, you will need to:
• Draw on your Assignment 1 findings to prepare a 30 second TV advertisement that repositions synthetic diamonds in the minds of our target market so that they are seen as a legitimate alternative to natural diamonds.
• Pitch your advertisement via video.
WRITTEN COMMUNICATION PLAN
You will need to prepare a written communication plan that details your 30 second TV advertisement. The written communication plan should contain four components:
• Perceptual strategy
• Advertisement description
• Justification for the selected messaging techniques
• Advertisement storyboard