Review the ‘Blue Bird’ case study. Based on the consumer profiles created in assessment one, carry out research to identify the appropriate social media platforms to target the consumers.

Review the ‘Blue Bird’ case study. Based on the consumer profiles created in assessment one, carry out research to identify the appropriate social media platforms to target the consumers. Suggest ideas for a social media campaign to promote the new product line. State which social media platforms will be used and how. Specifically indicate how user generated content and brand engagement can be encouraged. The following uploaded files is only for clarification. You should ONLY do the social media campaign part of this assignment, since it is my part of a group work. Please be sure to also review the grading requirements of this report. In addition, I addfkted my assessment one if needed.