For the proposed new digital innovation initiative, you should develop an outline business case that will convince senior executives or angel investors that committing resources to pursuing the proposed innovation would be a smart investment. The proposed digital innovation should aim to address a specific business problem or opportunity. The course project requires you to explicitly apply the course content, lessons, and insights(i.e.explicitly quote and reference) from at least 5 of the topic areas covered by segments 2-9 of the course. Your final project paper should begin with clear statements of the intended business rationale, intended use, and desired business outcomes associated with the proposed/attempted digital innovation. An essential element of this project is that your personal analysis must be clearly informed by and make explicit use of (i.e. citations to) appropriate concepts, frameworks, perspectives,lessons and insights from the course readingsand class discussions. Your paper will present a comprehensive analysis of the following: 1.The strategic rationale for the proposed business innovation that explicitly draws upon and applies insights from the economy-and industry-level concepts and insights covered in segments 1 and 2, and from the concepts and insights covered in segments 5, 6 and 7 that are most relevant to the proposed innovation (product/service focused , supply-side and internal process focused, or customer process focused);
2.The data, information, and/or knowledge resources associated with the innovation and the analytics and evidenced-based decision-making opportunities that the innovation will create/ was intended to create (explicitly draw upon the concepts and insights from segments 3 and 4); 3.Adescription of the current “as-is” situation (ideally including relevant data/metrics on current performance); 4.Adetailed description of the proposed “future state” design of the process/product/service that will be enabled by contemporary digital technologies and data, ideally including data/metrics on the desired performance targets (draw and apply insights from the course materials assigned to segments 1-7); 5.The intended business outcomes once the digital innovation is successfully adopted, again using appropriate metrics and financial indicators. 6.Ageneral overview of digital technology options that will be needed/ were deployed to support the proposed initiative (draw and apply insights from the course materials assigned to segment 8); 7.Adescription of the business process, stakeholder and user behavior changes that will have to be achieved for the innovation to be effectively adopted/ that have actually occurred to date (draw from segment 9); 8.Ahigh-level anticipated/ actual cost-benefit analysis (Note that I do not expect you to obtain detailed cost and impact figures but try to make as compelling a case as possible to enhance the likelihood of receiving executive support to take your proposal to the next stage); 9.Your recommendations on the future/ analysis of the actual assignment of roles, responsibilities and accountabilities that will be needed/ were executed to ensure a successful realization of the intended outcomes and business benefits(draw and apply insights from the course materials assigned to segment 9) 10.Adetailed description of the implementation and change management approaches that should be/ were applied to achieve the value-creating adoption and use that will be/ was intended to be consistent with the successful realization of the intended business benefits of the IT-enabled innovation (draw and apply insights from the course materials assigned to segment 9
