Media Case Study Guidelines
The Case Study is a chance for students to demonstrate their understanding of the course material, as well as illustrate their media literacy in analyzing various forms of media content.
Each student will research an example of a form of mass media that is communicating a message about a product, concept/idea, person, company.
This media can be any form of media, including a commercial, book, magazine article, public relations campaign, song, film, television episode, radio segment, social media post, etc.
Students can use various forms of high-quality sources for their research, including academic journal articles on the subject (found on St. John’s online library), major and niche magazine/newspaper articles, television news reports, official governmental reports/publications, trustworthy database/websites, and social media conversations, etc. Quality online research. All sources must be cited using APA citation style. There are free guides available on the internet to help you with proper citation. Points will be deducted for incorrect citation formats.
Areas of discussion/analyze should include (but not limited to) the following:
1. Type of media (film? TV program? Commercial? Etc) 2. Medium used to communicate the message
3. SMCR
4. Target population
5. A description of the time period and cultural context around the time the media was introduced to the public
6. Implications for culture (using some of the culture concepts we learned about in the course)
7. Media theories/models at play
8. Audience response
9. Intersections with issues of race, class, gender, sexual orientation/identity, religion, national origin, etc.
