Assume the role of a corporate manager responsible for selling your company’s products in three (3) new international markets. You have been directed to conduct a competitive analysis of potential international markets for distribution of your company’s products/services and to develop an international business plan, which is both strategic for each region (European Union, Pacific Rim, and Latin America) and specific in detail for the establishment of milestone, forecasts capital requirements, human resource, and financial issues. Your business plan is to be submitted to the Executive Committee by the third business quarter.
First, select a product or service. It cannot be a product that is sold solely via the Internet, although the Internet can be one distribution outlet. You must have a physical sales presence in each region. For example, your product must be sold in “stores” in each of the three (3) new international markets. The Internet can be used as a communication tool to build awareness and drive traffic to your physical location within the region.
Next, select three (3) international markets for marketing your product/service. The Executive Committee has provided the following guidance for your selection.
European Union: We want to have a physical presence with our name on the building.
Pacific Rim: We must be focused on China.
Latin America: We must be protected from the downside risks in this potentially unstable environment.
While this situation is hypothetical with respect to your role and your new product/service, base your competitive analysis on reality. Below is a guide (outline format) to assist you in writing your International Business Plan. You must provide the information identified in the outline (at a minimum), and you must also include descriptive explanations. Your business plan should be tailored to the specific needs and requirements of your selected product/service and international markets.
