Description
Main RQ of this thesis: How does the transparency about sustainable value propositions lead to customer participation on collaborative consumption platforms?
In the discussion chapter, you need to compare and contrast the literature review with the results chapter (both chapters are added). The literature review is about existing literature on the thesis topic, and the topics in the results chapter are new themes (called ‘overarching themes’) that were retrieved from qualitative interviews.
You will need to compare and contrast the new themes to the existing literature in the literature review. The main goal of this chapter is to indicate where the new themes differ from the existing literature, and where they are the same.
The discussion chapter consists of the 4 overarching themes that were found in the results chapter (based on primary research). Every overarching theme is one chapter of the discussion chapter. So, you need to write the following 4 discussion chapters (roughly 2 pages per chapter):
1. Platforms founded for a sustainable purpose
2. Platforms not founded for a sustainable purpose
3. Transparency by a sustainable authority
4. Indirect customer participation
Compare and contrast every new theme in the results chapter, to the literature review. The goal of this chapter is to indicate what every new theme adds to the existing literature from the literature review. Since you only have to use the sources of the literature review, you don’t need any new sources for this assignment. Only use the sources that are already in the literature review chapter.
