Main aims/objectives
This study will focus on examining the reasons behind the growth of the gig economy as well as establishing why it is a desirable way for individuals to work/organisations to employ those workers. As the topic title suggests, one of the main aims of this project is to analyse the link between the emergence of technology based startup companies utilizing the gig economy. The objective is to cement the notion that gig work is here to stay and its only getting stronger with time. More specifically, this project will showcase how there is a gap in the market for a new type of platform which will allow the hire of gig workers for everyday tasks. There are some platforms that already exist (Task Rabbit, Air Tasker and a few others) but with very limited functionality that focuses on certain types of work rather than the full spectrum. There is a reason why the Uber and Airbnb business model has been so successful, two of those reasons are simplicity/convenience and problem solving (expensive and inconvenient methods of getting a taxi and limited hotel locality and expensive rates). This project will prove how the right business model and concept execution can achieve far more successful results than the current operators in the “everyday tasks” gig platform. Additionally, proving that it is a stable channel of employment which can withstand economic uncertainties (e.g. recessions, pandemics) and assist in developing the future of consumerism.
