Product and corporate brand management
Description
Product and corporate brand management
MY CHOSEN BRAND IS COCA-COLA USE THIS THROUGHOUT THE REPORT
Uploaded everything to the files please make sure you read through this as it explains everything. Go through this and follow this also the word count for each task is in the assignment brief to please follow this word count for each tasks .
Make sure the executive summary is a executive summary so not a summary of the tasks has to be summary of the content related to the tasks .
(250/300 words)- Introduction- so giving the reader of the project a introduction into the context and background for the actual assignment. In addition intro to the organisation and brand person etc. so what’s the underlying context for this report.
then do the executive summary of the whole report under the introduction and then underneath the tasks .
Use tables for findings and where appropriate ( table word count does not count towards the 4000 words ).
Make sure there’s a title page/context page
This report is created for brand manager of the organisation .
THIS CONSULTANTS REPORT HAS TO BE BASED ON THE BRAND NOT THE ORGANISATION
Can’t be about what somebody has done in the past . Has to be future- oriented. Ideally something that has happened , resulting in needing a new brand strategy .
Must be presented in a the form of a consultants report for a/the brand manager . And the report has to be branded so brand the report .
