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Discuss and describe the process of aligning organizational strategic objectives and individual performance.

PA1 requires to evaluate the Strategy, Business Models, and Competitive Advantage and the Performance Management and Business Strategy by responding to the following questions below.
You must justify your thoughts by supporting your arguments by providing 12 peer-reviewed sources.

Discuss and describe the process of aligning organizational strategic objectives and individual performance.
What are the benefits of alignment?
What are the potential dangers of not having alignment?
Why are capabilities needed to build a sustainable competitive advantage so important to a winning business strategy?
Cite one of the company examples in the textbook to illustrate your answer.

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