Lean Start-Up Business Plan Components. Structure Note: Common Group components are highlighted in blue. Part B
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Introduction to the Lean Start-Up. (250 words). The C level perspective being taken, the Part A process including feedback. Profit, creativity, lean characteristics.
Business Objectives. Profit, sales revenue and profit margin objectives for the first three years of operation (250 words).
Value Creation: Customer Value Proposition Canvas (Diagram) Minimum Viable Product
Individual student explanation, extensions and details as per the taught syllabus. (500 words)
Value Capture: ‘Lean’ Business Model Canvas (Diagram)
Individual student explanation, extensions and details as decided by the individual student) of the Business model (means-ends transformation process. (500 words)
Detailed Development Plan (1000 words) with references to Appendix I One of
The CMO Marketing Plan
The COO Operational Plan
The CTO Technical Solution and Information Technology Plan (MY POSITION)
The CHRO Human Resources and Organisation Plan
The CFO Financial Plan (Note: All students must explain why the start-up is financially viable and profitable)
Critical evaluation of the plan and any possible future developments, competitor moves, changes in customer needs that need to be accounted for (e.g. Pivots see Ries Chapter 8). (250 words)
Summary: Why is a profitable, competition beating, value creating ‘lean’, investable entrepreneurial opportunity? Why should someone invest in and/or provide loan finance to this Lean Start-Up? Complete this sentence: If your start-up never existed, the world would be worse off because… (250 words)
The plan must include one appendix: (not included in the word count).
Appendix I) Primary and Secondary Market Research
Supporting data for the specific C level plan presented e.g. market size, market growth, customer preferences, segments, competitors, key partners, channels, technologies, job descriptions, labour market information, sources and cost of finance, etc.
How will we support you with your assessment?
The University has the Academic Achievement Team, the Business School librarian and also the Studiosity service all available from Moodle.
This assessment follows directly on from the formative Part A where all your basic questions and concerns are addressed. These assessments will be constructed step-by-step in seminars class and in group meetings (e.g. please meet in a manner that complies with COVID-19 regulations e.g. line arrangements). Support is given each week. The case studies and core texts directly support the assessment and must be studied carefully. Students are strongly advised to book a 20 minute one to one tutorial to present their detailed table of contents, receive feedback and ask questions.
There will be an assessment briefing in Week 2 will follow-up briefings on specific parts of the assessment in seminars.
You will receive feedback from an expert panel and an indicative mark for the formative feedback.
How will your work be assessed?
Your work will be assessed by a subject expert who will use the marking grid (rubric) provided in this assessment brief. When you access your marked work it is important that you reflect on the feedback so that you can use it to improve future assignments.
Referencing
You MUST use the Harvard System. Level 5/6 students are expected to have developed a high competence referenced thought leadership.
1.Introduction
Introduction of the business and your role
Our business is called ECO-LIQ. With ECO-LIQ we want to offer a sustainable way to buy liquid cleaning products without having to buy new packing with the product. This can be achieved by just purchasing the liquid of your favourite cleaning product. We as ECO-LIQ will then refill your old plastic bottle with new cleaning liquid. Located in the heart of London it is easy for costumers to visit our shops and top up on cleaning liquid using our refill machines.
Customers can leave bottles to be refilled at our store and pick them up on the same day if they wish so.
2. Business objectives
Financial Plan can be found on excel table explanation needed
1 Year
50 litres of each product each day
250 litres a week
2Year
Sales revenue increased by 10%
To 55 litres per day
3Year
Sales revenue increased by 18% from the second year
65 litres per day
