Description
→USP? Consumer value? Innovative/sustainable idea?
• →Competitive advantage?
• →Relevant story? Realistic story? Right information?
• →All relevant aspects of a BP included?
• →Line of argument? Consistency? Correctness? Clear analysis?
• →Style? Logo? Typos?
• →References?
• →Appendix useful and connected to the main body of text?
• →Use your knowledge and your experience (from previous L/T)
