Imagine it is December 2030 and by now you are the CEO of the same company that your group previously proposed its solution to in the group project stage (in 2020). You have been nominated as the “Business Person of the Year 2030” by the prestigious business magazine. Write an article about yourself and your company in which you critically reflect on the journey that your company has taken between 2020 and 2030 to integrate the UN SDGs and the extent to which its efforts have been successful. My description-Main task of this essay is to write an interview between you as a CEO of a company and an interviewer from a magazine 10 years from now. -I have written a report about Shell, where I evaluated company’s current strategy for their set SDGs and created a roadmap for changing their current strategy. -The idea of the interview is to analyze the targets achievement process, in accordance with the group report, reflect on the targets that are left, and add something new to the existing strategy. Moreover, there must be a detailed analysis of the change in strategy (how it impacted Shell10 years into the future).
oAnalyze Impact on profits, public image, achievement of the set targets are needed to be mentioned.
oMake sure to state that the proposed strategy is good (do not criticize it excessively but mention both positive and negative outcomes that led to a good overall result over the 10 years).
oThe key focal point of the essay is to give an overall stance where the company is after pursuing the set targets (see attached file, strategic roadmap section).
Things necessary to be mentioned:
•Critically examine the process of developing your group proposal including a brief reflection on what you learnt about working in (virtual) groupsoMy group consisted of 6 people, including me. We started working in October and uploaded the assessment in the end of November. We had multiple online meetings as half of our team members were in China (3 people). The experience was great as all the meetings were productive, we have efficiently allocated the tasks and did everything as planned before.•Critical examination of the strategic roadmap (What could have been done different? Any other focus points thatShellhas been pursuing?)
oAnalyze whether, why and how (or why not) you think your group project was effective in helping your company contribute to the UN SDGs
•Critical examination of the strategic roadmap (What could have been done different? Any other focus points thatShellhas been pursuing?)
•Why and what has been effective about the change of strategy?
•Mention what was the main change of the strategy and whether it was a tendency towards the right direction for Shell
•State the impacts of collaborations, legislative changes that impacted the strategy over the years
•Barriers towards achieving the set targets (Do research on possible changes within the shoe industry, identify a possible stance in the 10 years time)
•New strategies (possibly)
