Description
Informative process analysis essay on how the process of advertising works:
– Use your own words in explaining your analysis
– Find an advertisement ( the image of the ad must be sent with the essay, must be the first page)
– Typed outline for the essay
– 3 to 4 pages essay ( no less than 3 pages and no more than four)
– Use the third person point of view ( do not use the first person)
– Explain 2 propaganda techniques that are used ( refer to Ann McClintock’s article, “Propaganda Techniques in Today’s Advertising”)
– Explain 2 emotional appeals that the ad is using ( refer to Job Fowles’ article, ” Fifteen Emotional Appeals”)
How to write the essay:
– In the thesis you must identify the product, identify the target audience and include a statement about the ad
– In the body you have to describe the ad (visual description, use the senses to convey the image, mention the text in the ad)
– Analyze the target audience ( consider the sex, age, education and marital status, consider where the ad was published and what type of work these people do and what they do in their leisure time.
– What propaganda techniques that are evident in advertisement ( find only 2)
– What emotional appeals that are present in the advertisement ( find only 2)
