Cultural Communication: Advertising is about connecting consumers with a product and Brand. By appealing to a consumers’ sense of self and values, the Brand can hopefully connect with a consumer. In the Advertisements below, stereotypes of different national personalities are portrayed. View the advertisements and respond to the following prompts:
What message is the Brand trying to convey? Do you think it hits the right demographic segment it is targeting? Or miss the mark?
If you are not familiar with the culture, how do you perceive the messaging? What are your thoughts about the product or the nationality portrayed?
