Executive Summary (approx. 200 words)
An executive summary should include a summary of the research problem, methodology, findings and recommendations.
Introduction and Business Issue/Problem and Opportunity (approx. 300 – 500 Words)
Research proposals generally begin with an introductory section that describes the research problem/business issue, establishes its significance, opportunity for a business, and answers question like why do we need this study?
Review of Literature (approx. 500 – 800 Words)
The research problem or objective needs to be situated within a context of theory in the area(s). The literature review presents a discussion of the most important research and theoretical work relating to the research problem/objective. Please find at least 10 scientific journal articles from the ABS list of journals (available on SurreyLearn).
Methodology & Sample Description (approx. 300 – 500 Words)
This section should briefly discuss the data set including demographic variables of the respondents. The results of analysing the measurement properties of the attitudinal variable(s) should be included here as well.
Findings (approx. 1500 Words)
This section should be divided into descriptive results including charts and hypothesis testing (regression analysis, mediation and moderation test).
Recommendations and Conclusions (500 Words)
Based on the above report provide at least two managerial implications and a short research outlook.
