Description
Critically evaluate the 5 stage consumer behaviour model by Engel, Blackwell and Kollat (1968) which was updated in 1978. Identify and describe if this process is still relevant to consumer buyer behaviour in today’s market place and provide examples within marketing campaigns to explain your answer specifically in a tourism perspective.
Making reference to a product or service of your choice in the tourism industry, critically apply and evaluate the usefulness for today’s marketing managers of this process when the respective new product or service was launched to either a consumer or business market. Evaluate if the implementation, marketing strategy and channels chosen were appropriate.
