Description
The second part of the Exam will be a sales video call where student will be acting as F1 Sales Executive and Professor will be acting as Global Marketing Director of new Volkswagen Group brand called “Cupra”.
Student must introduce (Opening call) F1 World Championship as leading motorsport event to Professor highlighting the ” WHY?” of potential benefits ( Brand exposure, Reinforce of Brand Value, ROI Sales, etc… ) and key generic recommendations for a new affordable car sport Brand such as Cupra potentially becoming sponsor of F1 Management considering as well these other two parameters:
– HOW? : VIP Hospitality, TV Exposure, etc…?
– WHERE?: 20 Grand Prix (All of them or any specific recommended Grand Prix selection?)
Hello for this work I just need a sales pitch of approximately 3 minutes that I will present.
