Brand Analysis (Karen)
Brand/Company Background: who founded it, why, when, what is their back story?
What is the vision of the brand?
What is the brand Mission?
What has been their success story?
What are the challenges that they are facing in their Operations Management based on your fact-based/research-based observations?
Pick 2-3 key OM Activities to focus on
Describe the challenges they are having in these activities
Describe if they show effort to tackle these challenges, and if not, what are your suggestions to help solve these problems.
What is the Consumer Insight on the Brand: You will need to go into detail on the demographics and psychographics of the consumer. Who is the consumer, what age, what is their income, what are their hobbies, how do they spend their spare time, what is the demographic, how they use social media, what do they think (use social media and other tools to find this information)?
What is the Voice of the Consumer for this Brand? What are their wants, needs and expectations of this brand? Does the brand do a good job of listening to their voice? How can you tell if they do or do not listen?
Quality Control (Karen)
What are the expectations of the consumer of your brand and your brand’s expectations of itself?
What are the customer’s expectations of your new product or service?
How will you measure your quality performance?
What is the process involved here?
This is where you will show and describe the quality control measures and steps that you have included in your Process Diagram.
Be sure to insert your Process Diagram again in this section and speak to the specific ways/steps your company will ensure your product or service will meet quality expectations.
