Description
Essay- Destinations like Scotland, Canada and Australia are recognised as event-led destinations. Critically analyse a destination that has the potential to develop as an event tourism destination.
Students must develop a critical discussion which explores the concepts of Event Tourism and demonstrate knowledge as to the impact that event tourism can have on a destination.
-You are expected to critically discuss key theories discussed in the module that relate to the event tourism– developing context.
-You should support the discussion using empirical examples of international destinations using event tourism strategies.
-Finally, you should critically evaluate your chosen destination, exploring both opportunities and barriers. Remember a destination can be a city, a region or a country.
In this assignment you should make sure that you:
1. Discuss the influence that events can have on tourism industry within a destination
2. Demonstrate a clear understanding of the concept of Event Tourism.
3. Critically evaluate the barriers and enablers for developing event tourism strategy in your chosen destination.
Personal ideas for destinations could possibly be Dubai, Qatar or somewhere else that has rising tourism rates.
