Start with a cover page that lists your name, the prospective client’s name and the date of submission. Add your branding, such as your brand colors and logo.
Write an executive summary that covers the client’s challenges, how you plan to solve them and what metrics or benchmarks you’ll use to gauge your success.
Outline the project scope: what you will (and won’t) work on. Be specific. Will you optimize a website for SEO (Links to an external site.) but not rewrite copy?
List deliverables. These are the end results of your work such as a report, software product, prototype or process map.
Create a timeline. Add deadlines for milestones and final deliverables.
Outline costs. Be clear from the outset how much you’ll charge. Also include any payment structures, like a deposit or payment installments, and how you want to be paid.
