There are 7 digital marketing strategies:
• Interactive marketing: create interplay between consumers and businesses such as use video or social media.
• Content and native marketing: providing useful information and product-use solutions.
• Location-based advertising: geo-targeting involves reaching customers where they are located by contacting their mobile communication devices such as city or zip code.
• Remarketing: re-engages individuals who have visited a site but did not make purchases.
• Behavioral targeting: utilizes web data to identify potential customers such as pages a person visits on the internet or keyword searches or content read.
• Blogs and newsletters: online musings that cover a wide range of topics.
• E-mail marketing: companies integrate email marketing programs with other channels).
After reading the definition of each digital marketing strategies. Now, assume you are an intern working in the digital marketing department of a small chain of sporting goods stores in the South. Describe how you could use each of the digital marketing strategies in a digital marketing campaign. Be specific.
