What is the best fan experience (BFE) that you have ever had at a live sports event? What was the event and with whom did you attend? What emotions and memories did it produce for you? Why was it your best fan experience — what were the dominant “features and dynamics” of and around the experience/event that made it so memorable?
What was a live sports event that you attended as a fan that was truly disappointing? What was the event and with whom did you attend? What emotions and memories did it produce for you? What made it a disappointing experience for you? Could the event management team have made it a better experience, and how?
Study our good and bad fan experiences. What are common elements of the best experiences and of the disappointing experiences. What factors differentiate them? What might event management teams learn from our experiences and might they focus on to improve experiences?
