For this assignment, you will choose a company that interests you. Choose wisely, as you will evaluate aspects of this company in various ways throughout the course.
• Visit the “Hoover’s Company Records” guide accessible in the library. This guide provides an overview of various public companies in terms of both internal and external factors.
• Choose one of the companies profiled by Hoovers. It is best to choose a company with which you are already familiar.
• Read the guide for your chosen company, paying attention to note factors that relate to the environmental factors as described in Chapter 3 of the text.
• Using this document and your own experience and knowledge of the company, prepare a paper that describes each of the competitive and macro-environmental factors forming your chosen company’s overall business environment.
Assignment Checklist:
• Define which factors comprise a business’s competitive environment and macro-environment.
• Using research and your own knowledge, provide one example of how each of the ten competitive and macro-environmental factors impacts your chosen company.
