What is the service company’s branding strategy? Some items you might want to consider in this section are: How do they position their brand? Do they have a well-established name brand recognition? Do they use crowdsourcing? Do they use private-label branding or brand extensions?

1)Provide a brief introduction to your chosen company, what services they provide, where they are located, how many employees they have etc. and explain why you chose this company

2)What is the service company’s branding strategy? Some items you might want to consider in this section are: How do they position their brand? Do they have a well-established name brand recognition? Do they use crowdsourcing? Do they use private-label branding or brand extensions?

3)Evaluate each of the 4 key service characteristics as it applies to the company