In the clothing industry, keeping input and distribution costs under control are an important driver for financial returns. In the last few years, these costs have been rising. Profitability in the sector is under pressure. To address profitability concerns, the board of directors of Patagonia (Patagonia.com) are considering two proposals
Proposal 1: reduce product quality by reducing the quality of inputs
Proposal 2: maintain product quality but reduce the range of initiatives it supports
Describe the company, would be best to include some elements that are important from the context of the essay in the introduction. Analyse its approach to corporate responsibility and sustainability. What it emphasises is in its approach? What is missing? What its emphasis as its primary objectives and what is secondary. (350 words)
Proper academic theory, relate it to Patagonia. What are the key tensions or dilemma, in other words, the issue of being an ethical company? Elaborate in-depth. Specifically, to Patagonia and the industry it is in. Key point, choose tension and dilemma relate them to particular company and therefore the industry in which they are located. (1000 words)
After introducing the company, its approach to corporate responsibility and sustainability, then discuss some key tension and dilemma facing the company. Now assess the two-proposal listed in fictitious scenario. Comment on advantages and disadvantages specific to the company and specific to the industry and assess each proposal in turn assess of course may mean commenting upon whether you think based on your discussion whether you think the proposals are any good or not. (1400 words)
Give one proposal to Patagonia. Using appropriate theory to support the proposal. (700 words)
A conclusion (100 to 200 words)
