C Neos and BetFred
D Perlego and The Hut Group
choose A or B or C or D – do not mix and match between pairs
Your report will answer the following questions using appropriate models, frameworks and theories:
What products or services are provided by the two companies and what role do digital technologies play in delivering these?
How do these technologies support the business models and competitive strategies deployed by the companies?
How are digital technologies used to support the following specific business operations and activities – and how effective are they in doing this?
Marketing and communications
Website and/or mobile site or app design
Inter-firm collaboration and supply chain management (SCM)
Given the above, what are the main similarities and differences between the two companies? What can each company learn from the other?
Drawing on your answer to (iv) and your knowledge of Digital Business, what recommendations would you make for each company in order to improve its digital strategies and operations?
