ok now the requirement:
Essayof2500 words(60%)Students should:
•Build on your review of the literature (extending the range of sources if necessary because of feedback on CW1)to contextualise the initiative within the social and political climate, considering the coding of the consumer communication in this case
•Consider the media response and its likely impact of this on how consumers interpret the message
•Evaluate the likely impact of the initiative on a variety of consumer audiences.
•Make recommendations to policy makers for future anti-obesity initiatives.
Key Marking criteria will include:
•Initiative: originality, innovativeness of answer
•Assignment Structure: clarity of aims, objective, structure and presentation
•Quality of Writing: Readability and ability to convey key message(s) concisely
•Quality/Scope of Literature Review: Understanding of established knowledge
•Suitability of Literature: Use of suitable sources, focused to answer key research aims
•Literature Analysis: Quality/level of analytical skill demonstrated
•Insightfulness of Analysis: Interest and usefulness of findings, conclusions drawn
.•Understanding: Assignment demonstrates students have understood key topics
•Overall Quality of Assignment#
•You should be considering the perspective of a number of stakeholders, including consumers themselves. How does the initiative affect or how is it affected by government, corporations, workers, communities, consumers, store workers etc.?
•Your research should include reference to books, academic journal articles, newspaper articles, internet searches etc. You may use newspaper articles that refute the ethicality or otherwise of the initiative, but there may be a number of case studies and articles that claim otherwise. I would suggest you steer away from the tabloids here and more towards reputable publications (broadsheets such as the Independent, the Guardian and the Telegraph)
