Investigate Beyond Meat’s possible entry into Japan should provide an initial overview of the firm (i.e. outlining your understanding of Beyond Meat’s operations and the firm’s resources and capabilities and competitive advantage; rule of thumb: 1/3 of wordcount), before providing a systematic analysis of the host country. The specific questions to be addressed are:
Is Japan an attractive market for Beyond Meat? Why (or why not)?
What key risks / challenges are associated with the host country?
