Description
Creative Brief -Additional Details, Deadlines & BudgetCreative Brief -Additional Details, Deadlines & Budget
Creative Brief Additional Details
This week, complete the Additional Details section of your creative brief template, focusing on any integrated activities you will incorporate into your overall plan. The Additional Details Section should be 3-4 paragraphs in length and describe in detail the integrated promotions of your plan.
Creative Brief Deadlines
This week complete the Deadlines section of your creative brief template. In this section, compose a 2-3 paragraph summary that outlines the following:
• When must the message get to the audience for maximum effect? (i.e., trade shows, events, product intro dates)
• When must the finished work be delivered?
Creative Brief Budget
This week complete the Budget section of your creative brief template. In this section, compose a 2-3 paragraph summary that outlines the following:
• How much money do you have to spend on this project?
• Who will approve this budget?
• What quantities do you need to produce? (for printed pieces)
• What deliverables will need to be paid for in the budget?
