Provide an analysis of the impact of the microeconomic and macroeconomic environment on a company of your choice. The assignment should:
Use economic theory and data to explore the firm’s macroeconomic exposure, market exposures and its cost vulnerabilities, including comparisons with an appropriate comparator organisation or organisations.
Set out the performance of the organisation in relation to its main competitors/comparators from 2006 until 2020.
What does your analysis reveal about the effectiveness of business strategy in your chosen firm or organisation?
How well equipped is the business/organisation to withstand any further global economic shocks in 2021 onwards?
