Describe the strategies that have enabled Chipotle to be successful in the United States.
Based on the case data and your research, conduct and summarize a brief SWOT analysis of Chipotle.
Given the results of your analysis, assess Chipotle’s proposed expansion into China. Explain why you think this is or is not the right expansion strategy for the company at this time. Would the company be able to replicate its success in the United States when expanding into China? Why or why not?
If the Chipotle Board of Directors approved the China expansion and the company moved ahead, what strategy recommendations do you have for the managers?
