Task Overview:
– Students will be provided with a market research report about the effectiveness of different ways of advertising a product or service (IMPORTANT – market research report attached, refer to this report for evaluations and recommendations)
– Evaluate the effects of different photographic depictions of different product or service.
– Discuss how these results could help shape the development of your pitch project campaign
– Support your discussion with academic and/or industry articles as well as any relevant IMC theories/concepts from the textbook.
– 3.5 pages maximum excluding references and appendix
