•Review your materials from Weeks 4, 5, and 6.•Review The Wall Street Journal article you found for your Week 5 Discussion Question and review your posting. Use these materials and any additional resources you have found on your crisis of choice to write a 2-3 page paper. Use the outline below to structure your paper:1. Describe the crisis faced by your chosen company (1 paragraph)2. Summarize how the company responded to the crisis (1 paragraph)3. Use Jack or Warren’s advice to evaluate how effective the company’s response was (1-2 paragraphs)
JWI 505 – Assignment 2 (1206)Page 2 of 4 4. Provide a strategic overview of your internal email. Explain what exactly you hope your email accomplishes (1-2 paragraphs)
•Imagine you are a leader in your chosen company. In a 1-2 page internal memo to your team members, explain how you personally would respond to your crisis. Make sure you cover the following:1. The nature of the crisis
2. How the company – and you – are responding to the situation3. What steps your team members should take, or what they should expect to do differently
