At F-drones, we are building the world’s first transition drone to enable aerial deliveries to ships and offshore platforms. Our unique design will have a combination of heavy payload and long-range capabilities that would put other existing delivery drones to shame. With such incredible specs, our drone can still take-off vertically, fly like a fixed-wing aircraft, and land on a moving target.
Consumer-grade drones are passe; We are building aviation-grade drones that would set high safety and reliability standards. We aim to be the leader of heavy payload drone logistics across industries in 5 years.
You have recently joined a leading Business Strategy and Innovation Consulting Firm as Junior Consultant and have been asked by the Senior Research Lead to prepare a Report on the topic of innovation and commercialisation in two parts as outlined below.
Part One of your report should provide a Critical Analysis of how innovation is developed, embedded and measured in an organisational context (F-drones or any other innovative organisation of your choice).
In Critically Analysing, you need to explain innovation and its importance to your chosen organisation in comparison with innovation and how the chosen organisation’s vision, leadership, culture and teamwork can shape innovation and commercialisation. You also need to analyse the different sources of innovation and how your chosen organisation can foster a culture of innovation. The use and importance of innovation funnel and the evaluating the concept of frugal innovation with examples from organisational contexts should also be included.
Part Two of the report should present a Critical Evaluation of the nature of innovation and the context in which it is developed, providing evidence-based judgements on how organisations can overcome challenges to develop successful innovations.
In your critical evaluation, you must include an explanation of the commercial funnel and the New Product Development process and build a Business Case for Innovation, which includes measuring overall effectiveness using appropriate techniques including sources of funding. There should be an evaluation of various IP tools that your chosen organisation can use but you can also provide examples of the use of IP tools from wider organisational contexts
