Describe the external environment of the organization, including general and competitive trends, issues, and forces; sum-up with a list of current and future threats and opportunities facing the organization.

Describe the pertinent history of the organization, including its mission and vision, goals and objectives, and strategies. Include only those points which affect the current situation, possible alternatives, or future performance of the company. 1 Page
Situation analysis:
Describe the external environment of the organization, including general and competitive trends, issues, and forces; sum-up with a list of current and future threats and opportunities facing the organization. Describe the internal condition of the company; what resources can it marshal, what are the distinctive competencies and competitive advantages, and what is the state of the firm’s financial and other health? Sum-up with a list of strengths and weaknesses. What are the industry’s critical success factors? A clear and defendable problem definition/issue must be identified.