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Describe a purchase decision for which you used affective choice, one for which you used attitude-based choice, and one for which you used attribute-based choice.

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1-Describe a purchase decision for which you used affective choice, one for which you used attitude-based choice, and one for which you used attribute-based choice. Why did the type of decision process you used vary?

2-How should manufacturers deal with consumers immediately after purchase to reduce post-purchase dissonance? What specific action would you recommend, and what effect would you intend it to have on the recent purchaser?

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