Identify the 2 separate target audiences and develop insights around these audiences’ preferences, motivations, customer journeys and touchpoints
Develop a media planning strategy for your client, based on their objectives and your audience insights, with a digital first emphasis
Choose one of those audiences (B2B or B2C) and design a media plan using appropriate channels and platforms, to cover a 12 month period
Establish a system for evaluating the performance of the media plan, with contingency planning and recommendations where necessary
You will need to decide on the geographic reach of your media plan – typically global for digital platforms, and national for traditional media. You should discuss this with your tutor.
