1a) Evaluate which segments of the Singapore population you should be targeting so as to maximise LSH’s revenue. You may choose up to a maximum of two segments so that you can narrow your scope for this assignment. Briefly justify why you have targeted at these two segments to maximise LSH’s revenue. (10 marks)
1b) Based on your segments evaluation, create one persona for each of your target segments. Briefly explain why you have created these two personas for the two segments of consumers. (10 marks)
1c) Using a free WIX account, design an online website to show what your product/service is. For the sake of brevity, you only need to design the following in the website:-1 home page (with at least 1 external URL and 1 supportive product content*)
– 1 blog page (with at least 1 external URL and 1 supportive brand content**)
– Embed 1 video from YouTube to support either your home page or blog page(note that it is not necessary to create your own video)(15 marks)
*This refers to content that pertains to your product, its features, characteristics, etc.** This refers to content that pertains to the LSH brand, its narrative, its vision, mission, etc.
MKT555Group-based Assignment Page 5 of 5 1d) As you construct your free WIX website, be sure to critique and appraise the following:
-How does the visual design of the website match the personas and appeal to yourconsumer segments?(15 marks)
-How do the two types of contents match the personas and appeal to the consumer segments?(15 marks)
-Why do you use the particular tone and voice for your type of content?(10 marks)
-Why is that particular video chosen?
