In standard written English, write 700-word essay using MLA
conventions for formatting, in-text citations, and a works cited list. Your essay should be
an analytical essay that explains the overall message and/or effectiveness of a visual
piece.
• What is the product or service being sold? Can you easily figure out what the product
is?
• What is the general mood or feeling of the commercial? Since we know the product or
service being sold, what methods are the advertisers using to make us interested? How do they portray the product or service in a positive light?
• How does the soundtrack play a role in your interpretation of the commercial? Is the
music cheery, dreary, suspenseful, whimsical, fun, or exciting? Does the music affect our
feeling of the mood? Is there a voice-over of someone telling us something? What is the
Visual Communication voice over trying to tell us? Does the person speaking coincide with the overall mood of the commercial? Would our perception of the voice change if the voice was of a different gender or race?
