Your readings describe the stages of the product life cycle : (1) introduction, (2) growth, (3) maturity, and (4) decline. Different products progress through these stages at different rates. Some products never make it past the introduction stage, while others remain in the maturity stage for decades. For the first part of the discussion, identify a product that falls into each of the categories of the PLC.
Second, choose one of the products that you listed above and answer the following questions:
• At this point in the PLC, do you think the company finds it to be profitable? Are sales high, low, up, down, etc.?
• Who are the targeted consumers?
• How much competition exists? Who are the major competitors?
• What marketing strategies are being used?
• What is the price point? Is it justifiable? How is the price compared to competitors?
• Where is it available for purchase? Is there limited distribution or high availability?
Your initial post should be at least 250 words and is due by Thursday at midnight.
