Homes 4 Pets nonprofit organization is planning a big fundraising gala in hopes of raising enough money to lease a building and provide a no-kill shelter for pets waiting to find their forever homes.
Discuss the individual decision-making biases in your chapter. Explain which bias(es) you think is/are best matched to Darla’s thinking?
The COO of the company, John Shul, has asked the marketing director, Darla Williams, to work with the board and the development team before drafting a marketing and promotion plan for the big fundraising gala.
